Hello, I’m Bree!

Data-driven and effective leader with 15 years experience in business strategy & planning, marketing operations, management, data & analytics

Marketing operations is the intersection of creative artistry, persuasive communication, tactical execution, and effective optimization.

Here's why it's my jam 👉

I was an early adopter of marketing automation (specifically Marketo, Pardot, Hubspot, and Salesforce) and was one of the top 50 users of Marketo globally. Marketing automation, operations, and data analytics go hand in hand and I thrive in the challenge of orchestrating & optimizing strategic, impactful marketing ecosystems for global brands.

When I transitioned over to digital marketing #agencylife, I became the measurement lead for my clients, designing and leading the measurement strategy for campaigns that outperformed almost every KPI goal we set — from attitudinal brand research to direct response conversion rates & ROAS. I even helped two large clients have their biggest & most successful campaigns to date (by all objective standards📈). One spent nearly $40mil in one day - yes, you read that right! - and the other ran media on 4 different continents, their first global campaign 🌎.

During that time, I realized my passion for marketing & the customer journey expands far beyond the scope of media. So in 2019, I decided to take a short sabbatical that instead led me to a once-in-a-lifetime opportunity traveling the world for 2 years as team manager & marketing lead for a professional swim team. During my travels, I also worked with other clients as a part-time business & marketing consultant.

I help companies develop, execute, and optimize best-in-class, holistic marketing strategies & ecosystems that exceed their KPIs & goals, as effectively & efficiently as possible.

Skills & knowledge

  • Marketing Strategy

    Marketing communications.

    Customer journey.

    Measurement strategy.

    Paid & organic media.

    Email marketing.

    Social media marketing.

    Search engine optimization (SEO).

  • Leadership & Culture

    Cross-functional approach.

    Team performance & management.

    Adaptable & Flexible.

    Proactive, “get stuff done” attitude.

    Creative problem solver.

    Goal-oriented & growth mindset.

  • Marketing Operations

    Strategic planning.

    Marketing automation.

    Lead scoring & ABM.

    Customer relationship management (CRM).

    Systems and processes.

    Project management.

  • Marketing Analytics

    KPIs & metrics.

    Data strategy & hygiene

    Data analysis.

    Primary research.

    1st & 3rd party data.

    Benchmarking & reporting.

    Optimization recommendations.

Recommendations & Testimonials

  • Kaitlin Sandeno Hogan

    "I love Bree's awesome attitude and eagerness to make things happen. When I approach her with a problem, I know that she'll always bring creative, new ideas to the table."

  • Crystal Coleman

    "Bree is a professional through and through. Her communication, organization and leadership all made it easy & fun to work on her team."

  • Jennifer Duclair

    “With Bree’s help I saved time from needless activities, saved money by cutting things that weren’t working, and discovered things I should prioritize. Going with Bree is a smart move to scale in a way that’s right for your business.”

Professional Experience

  • Lumivero | SaaS

    Director, Marketing Strategy & Operations | 2023 - Present

    Marketing Automation Manager | 2022

    Planned multiple integrated marketing campaigns for key launches cross entire product portfolio and managed the team executing the campaigns, exceeding MQL goals for each the launches

    Marketing lead for all post-acquisition systems integrations and consolidations for 4 companies in 2023 -- including marketing automation, CRM, and web properties -- reducing new lead sync and routing issues by nearly 100% while incrementally improving lumivero.com site health and SEO performance

    Launched new ECommerce cart that increased online ASV by 11.1% while implementing a cart abandonment email sequence that recovered $85k in revenue in 3 months (29% of abandoned carts recovered)

    Designed, implemented, and maintaining comprehensive marketing data strategy, including marketing multi-touch attribution platform (Full Circle), and leveraging MTA reporting to increase lead quality significantly

    Manage key marketing vendors and partners, and once negotiated an unplanned $45k fee down to $0

    Optimized free trial nurture and tracking to nearly double attributable revenue for the email channel

  • Bree Deters

    Grow Brightly | Online Business Consulting

    Online Business Manager & Consultant | 2019 - 2022

    Partnered with online entrepreneurs to effectively build their business & increase net profit via strategic marketing, efficient planning, lean systems, processes, data/analytics, and project management

    Continuously proposed ideas to business owners & implemented plans that increased their revenue and profitability in sustainable ways, helping multiple clients increase net profit 1.5-2x in 2 years or less

    Lead multiple teams of 3-10 to complete creative, strategic, and tactical projects on time and within budget for major marketing & sales launches and blended ROAS >1.10

  • DC Trident | Professional Sports

    Team Manager & Marketing Manager | 2020 - 2022

    Managed a professional swim team of 42 athletes & staff as they competed in Budapest, Hungary in Fall 2020, and in Naples, Italy in Fall 2021, which then qualified for the playoffs in Eindhoven, Netherlands

    Responsible for team marketing, PR, logistics, operations and finances before, during & after seasonal camps

    Advocated for athlete & staff safety & needs for training and competition to the league

  • Digitas | Marketing Agency & Media

    Associate Director, Strategy & Analytics | 2017 - 2019

    As clients’ Strategy & Analytics Lead, managed ideation, creation, and execution of marketing & measurement strategy, KPI and goal development, measurement framework, and performance analysis for clients:

    Major bank that ran a $40m, 3-week integrated campaign in the US to increase brand awareness and brand consideration, successfully resulting in statistically significant increase in both KPIs

    Doubled global conversion rates on a digital campaign run across 4 continents for an oil & gas company

    Identified innovative opportunities in media, data, and measurement (including primary research) and pitched ideas to clients

  • Rise Interactive | Marketing Agency & Media

    Associate Manager, Analytics | 2015 - 2017

    Lead Strategic Planning team that developed cohesive marketing strategies & roadmaps for new clients, resulting in a client retention/upsell rate of 80+%

    Created and managed all internal and client delivery processes for the Analytics team, shortening runway to clients’ first major wins and increasing collective billable rate of team members director-level and below.

  • BAI | Banking & Finance

    Manager, Marketing Analytics | 2014 - 2015

    Conceptualized and built comprehensive lead-to-cash automation and analytics strategy for 3 lines of business that increased lead engagement rate by 42%

    Marketing Product Owner for IT & Development teams’ Agile workflows and responsible for performance of marketing and lead generation process & systems, data quality and email deliverability

  • Celsis | BioTech

    Marketing Manager | 2013 - 2014

    Marketing Operations Associate | 2012 - 2013

    Lead global digital marketing lead generation efforts, including Marketo & Salesforce administration, marketing analytics, tradeshows & public relations that resulted in the highest annual revenue in the history of the business

    Executed a brand re-launch that paved the way for a successful acquisition by Charles River, Inc.

  • Biolase Technology | BioTech

    Marketing Communications Manager | 2011 - 2012

    Marketing Event Coordinator | 2007 - 2009

    Managed content & asset creation for sales and marketing events that generated high quality leads & increased tradeshow booth traffic by 80%

    Project manager of $2m integrated advertising budget and achieved lowest cost-per-sale ratio in company history by reducing event expenses over 50% with new processes

Technical & Certifications

  • Marketo Certified Expert & Marketo Champion | 2013 - 2017 expired

    Adobe Analytics Business Practitioner | 2016 - present

    Certified Online Business Manager (Certified OBM) | 2019 - present

    Asana Certified Pro | 2020 - present

  • Marketo

    Salesforce.com

    Hubspot

    Infusionsoft

    Clickfunnels

    ActiveCampaign

    Facebook Business Manager

  • Google Analytics

    Google Tag Manager

    Google Data Studio

    Adobe Analytics

    Adobe Tag Manager

    Tableau

    PowerBI

  • Google Suite (Gmail, Drive, Calendar, Docs, Sheets, Slides, Forms, etc)

    Microsoft Office (Teams, Dynamics, Excel, Word, Powerpoint, etc)

    Slack

    Asana

    Clickup

Education

Master of Business Administration, Marketing Strategy & Planning

DePaul University

  • Graduate Assistantship - Scholarship awarded based on academic merit and community involvement

  • 3rd place - Net Impact Case Competition at CU-Boulder

  • Organization Participation: DePaul Net Impact, Graduate Women in Business, DePaul MBA Association

Bachelor of Science, Kinesiology

University of Southern California

Varsity Swim Team, Kinesiology Club, Columnist for Kinesiology Chronicle, USC Student Athlete Advisory Council - athlete representative

  • Dean’s List

  • Town and Gown Scholar- 30 students/yr that have excellent academic and community involvement

  • Pac-10 Academic All-American, Honorable Mention